I am an Assistant Professor of Strategy and Entrepreneurship at London Business School. My broad interest is in better understanding how markets work and how such understanding can shape firm and entrepreneurial strategy. My current research examines how heterogeneous motives drive larger market outcomes, particularly the tension between profit motives and other utility. As part of this research, I spent more than a year as a Fulbright Fellow in China researching lender decisions in online peer-to-peer microfinance. Prior to academia I worked at a Chicago-based consulting firm specializing in sales and marketing projects for the pharmaceutical and medical industries.
Ph.D. Strategic Management & Entrepreneurship, University of Maryland
M.S. Economics, Hong Kong University of Science & Technology
B.S. Electrical Engineering, Purdue University
B.A. English, Purdue University
email: bstroube at london dot edu
London Business School
London, NW1 4SA